Read our best guides & Ebooks below.
The 40% Growth Book
The 40% Growth Book represents the content I shared with my mastermind member, Marc Petersen, President of American Advantage Insurance in Wisconsin. Marc recently said, “I attended one workshop with Michael Jans - and our niche has grown more than 30% per year. Four years in a row. This works!”
The 40% Growth Book
The 40% Growth Book represents the content I shared with my mastermind member, Marc Petersen, President of American Advantage Insurance in Wisconsin. Marc recently said, “I attended one workshop with Michael Jans - and our niche has grown more than 30% per year. Four years in a row. This works!”
The Ultimate Insurance Marketing Roadmap
The Ultimate Insurance Strategy & Marketing Roadmap outines a clear path & plan to navigate ‘The Modern Age of Insurance,’ from the strategic to the practical. If you believe that ‘the money is in the relationship,’ you’ll see why some agents have said this guidebook brought their agency to the ‘modern age.’
The Ultimate Insurance Marketing Roadmap
The Ultimate Insurance Strategy & Marketing Roadmap outines a clear path & plan to navigate ‘The Modern Age of Insurance,’ from the strategic to the practical. If you believe that ‘the money is in the relationship,’ you’ll see why some agents have said this guidebook brought their agency to the ‘modern age.’
The Four Stages Of The Marketer
If you’ve listened to my interviews with SAFECO’s Director of Agencies, you’ll see proof of what you may have sensed: that more and more agencies are hiring marketers. More to the point, SAFECO and Liberty’s research shows that this is especially true with their top tier agencies - growing 13-33% per year, in both personal and commercial lines. Since most agency principals who hire marketers are not professional marketers themselves, this guide serves as a path for the management and growth of your marketer’s performance. Recommended if you have a marketer or are thinking of hiring one.
The Four Stages Of The Marketer
If you’ve listened to my interviews with SAFECO’s Director of Agencies, you’ll see proof of what you may have sensed: that more and more agencies are hiring marketers. More to the point, SAFECO and Liberty’s research shows that this is especially true with their top tier agencies - growing 13-33% per year, in both personal and commercial lines. Since most agency principals who hire marketers are not professional marketers themselves, this guide serves as a path for the management and growth of your marketer’s performance. Recommended if you have a marketer or are thinking of hiring one.
4 Reasons Insurance Agents & Brokers
Should Never Sell On Price
Price selling hurts. It hurts your bottom line. It hurts customer lifetime value. And, it usually delivers the wrong client to your agency. In 4 Reasons Insurance Agents & Brokers Should Never Sell on Price, I outline the argument to never fall into that trap - and offer an alternative that is much more lucrative for your agency.
4 Reasons Insurance Agents & Brokers
Should Never Sell On Price
Price selling hurts. It hurts your bottom line. It hurts customer lifetime value. And, it usually delivers the wrong client to your agency. In 4 Reasons Insurance Agents & Brokers Should Never Sell on Price, I outline the argument to never fall into that trap - and offer an alternative that is much more lucrative for your agency.
7 Secrets To Grow Your Agency 25-40%
I scanned the ‘what’s working’ part of the insurance marketing universe and identified seven tools, strategies and techniques that get over-sized results. I wrote this for 2021. It applies even more today.
19 Shortcuts To Killer Insurance Marketing
For serious marketers who want to get more done - faster. In 19 Shortcuts to Killer Marketing in Half the Time, I share some of the secrets that professional marketers use to execute fast - and get the job done right.
Lead Generation Mini Kit
LEADS, LEADS, LEADS! Nothing predicts future growth better than a steady stream of hot, inbound leads. I outline my 10 principles of lead gen in this Lead Gen Mini Kit.
Lead Generation Mini Kit
LEADS, LEADS, LEADS! Nothing predicts future growth better than a steady stream of hot, inbound leads. I outline my 10 principles of lead gen in this Lead Gen Mini Kit.
19 Shortcuts To Killer Insurance Marketing
For serious marketers who want to get more done - faster. In 19 Shortcuts to Killer Marketing in Half the Time, I share some of the secrets that professional marketers use to execute fast - and get the job done right.
Want to grow your agency faster & easier?
With a proven Path & Plan for the Modern Age of Insurance. I facilitate the industry’s longest-running mastermind group, combining advanced trainings, “extreme networking” and group support and accountability - based on The 5 Levels of the Modern Insurance Agency.